SPONSORSHIP & CORPORATE ENGAGEMENT
Sports sponsorship provides companies with an opportunity to build strong brands by aligning brand values with the values of a sport, or the success/image of an athlete, and do so in a way that creates a strong ‘emotional’ connection in the minds of consumers.
FFI specialises in the business of football and the many sponsorship opportunities that football in Australia provides. Football sponsorship opportunities present themselves in the Hyundai A-League and Westfield W-League - an exciting women’s competition with a number of rising stars such as Caitlin Foord who plays for Sydney FC and is currently signed with FFI. These opportunities involve both players and coaches from teams up and down the country and we work with some of the best that football and the media has to offer as part of an ever-growing client list.
Sponsors often look to sport to add value to their corporate or brand proposition. Our expertise at FFI centres on knowledge of the sponsorship landscape and the stakeholders that count. With over 20 years experience of the ‘business’ of football, we know that companies and brands can successfully leverage sports sponsorships to build and strengthen their relationship with consumers.
We also know that Australian football at both a professional and ‘grass roots’ level can deliver true value for money and maximum ROI on sponsorship dollars. Organisations, both large and small, can benefit from the improved, awareness, enhanced corporate image and ‘bottom line sales that football sponsorship at a local or regional level can offer.
We specialise in:
• Sponsorship management
• Sponsorship strategy
• Sponsorship activation and leverage
• Sponsorship sales
At FFI, we strive to understand how companies want to utilise sports sponsorship, matching the appropriate sponsorship property with the right organisation and then tailoring sponsorship proposals accordingly, whether the objectives are related to:
• Corporate/brand awareness
• Corporate/brand image
• Product positioning/brand category consumer identification
• Enhancing the advertising message
• Media coverage
• Customer relations
• Employee relations or community relations
FFI provides expertise in strategy, analysis and execution to ensure that each client enjoys the maximum benefits from every event sponsorship opportunity. Targeted sponsorship of events can work well with brand assets to create a unique experience for event attendees, as well as boosting the level of consumer brand interaction. These opportunities can include venue signage, naming rights, local, regional and national media coverage, and promotional opportunities before, during and after the event, VIP access and more.